Privacy Policy

Privacy Policy

Last updated: 03/04/2026

VANTAGE ("we", "us", "our") operates vantageframes.com. This policy explains what personal data we collect, why, and what rights you have over it.

1. Who We Are

VANTAGE is the data controller for the personal data described in this policy. If you have questions, contact us at support@vantageframes.com.

2. What We Collect

  • Order information: name, billing and shipping address, email, phone number, payment details (processed directly by our payment provider — we do not store full card numbers)
  • Account/contact information: if you sign up for our newsletter or contact us directly
  • Browsing information: pages visited, referring site, device and browser type, IP address, collected automatically via cookies and similar technologies
  • Customer support correspondence: anything you send us via email

3. Why We Collect It

  • To process and fulfil your order, including shipping and customer service
  • To respond to questions or return/refund requests
  • To send you marketing emails, only if you've opted in — you can unsubscribe at any time
  • To understand how our site is used, so we can improve it
  • To detect and prevent fraud

4. Legal Basis (UK/EU Visitors)

We rely on: performance of a contract (processing your order), legitimate interest (basic site analytics, fraud prevention), and consent (marketing emails, non-essential cookies). You can withdraw consent at any time.

5. Cookies

We use essential cookies required for the site and checkout to function, and analytics cookies to understand site usage. You can control cookies through your browser settings; blocking essential cookies may affect checkout functionality.

6. Who We Share Data With

We share data only with the third parties needed to run the store, including:

  • Shopify, our e-commerce platform, which processes and stores order and customer data on our behalf
  • Our payment processor (e.g. Shopify Payments, PayPal), to process transactions securely
  • Shipping carriers, to deliver your order
  • [Email marketing platform — insert name], only if you've opted into marketing
  • [Review platform — insert name], only if you choose to leave a review

We do not sell your personal data to third parties, and we never will.

7. International Transfers

Because we use US-based service providers (including Shopify), your data may be processed outside your home country. Where this involves transferring data out of the UK or EU, we rely on appropriate safeguards such as Standard Contractual Clauses.

8. Data Retention

We keep order data for as long as needed to comply with tax, accounting, and legal obligations (typically several years), and marketing data until you unsubscribe or request deletion.

9. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Request a copy of your data in a portable format
  • (California residents) know what data is collected, request deletion, and opt out of the sale of personal information — we do not sell personal information, so there is nothing to opt out of

To exercise any of these rights, email support@vantageframes.com. We'll respond within the timeframe required by applicable law (typically 30 days).

10. Children

VANTAGE is not directed at children, and we do not knowingly collect personal data from anyone under 16.

11. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent version. Continued use of the site after changes means you accept the updated policy.

Questions about this policy or your data? Email us at support@vantageframes.com.